|
PS2
Kamen Rider Blade,
Kidou Senshi Gundam vs Z-Gundam,
and
Taiko no Tatsujin Go! Go! Godaime
arrive tomorrow along with Japanese Nintendo DS
hardware and software restock. Everything else listed in
yesterday's
import schedule is
expected on Thursday. |
|
PSP FAQ |
What's
going on?
The PSP ships in Japan this weekend. Sunday, to be
exact. Since no couriers work on Sunday, our first batch
of shipments will ship from Japan on Monday with delivery
to our company in the
USA on Tuesday or Wednesday. |
Will there
be shortages at the launch?
Yes, but there is a reason for it. When a new product
debuts, no manufacturer wants to see or hear news reports
of excess stock languishing on store shelves. There should
not be apathy in the market but fever. To obtain critical
sales momentum, it is necessary to ship less supply than
there is demand. |
What does
this mean to me?
It means that we expect insufficient quantities of the
PSP to fill all of our preorders in the first shipment.
However, once the launch is over, we expect enough
supplies in the market to fill ALL of our preorders
within 1-2 weeks. The worst case scenario would be 3
weeks. |
Why? I want
mine at launch. L-A-U-N-C-H!
Everyone does. We want our units too but the reality
of the marketplace next week will be less supply than
there is demand. Again, Supply < Demand. |
Does this
sort of thing happen at every new hardware debut?
Sure, but it's a familiar and predictable routine now.
Think of it as a strange and macabre dance where suppliers
in Japan juggle prices around while trying to stay one
step ahead of flood-like shipments that will kill the
"shortage." It has happened before (to our detriment) and
it's in play again next week. |
