Retooled from the ground up, Soulcalibur IV perfects its highly celebrated weapons-based fighting system with stunning high definition graphics and new gameplay mechanics. Adding to the depth of combat, players can now destroy protective armor; weakening their enemy's resolve and unleash Critical Finish moves to defeat opponents in one final blow. Also new to the series is the ability to compete online against players from around the world with their favorite Soulcalibur characters or customized characters for global domination.

To support the release of Soulcalibur IV, an extensive national marketing campaign is underway that will generate more than 250 million consumer impressions. Television ad campaigns will run throughout July and August, consisting of :30 and :15 second spots aimed at cable programming in the U.S. and Canada. Additional initiatives include online and print programs, as well as promotional and retail partnerships that will raise the anticipation for this premiere franchise.